The main page gives you the ninety-second version. This one is for owners who want the detail before they call: every capability, the delivery process, the honest comparison, and the full FAQ.
A real request, the way people actually talk. Not a menu, not a form.
"I want balayage next week, preferably after 5, but I need someone good with thick dark hair."
Asks only what she needs. Gives an approved price range rather than false certainty. Matches a stylist on specialty, and books the right amount of chair time for that hair, not a generic slot.
Takes the deposit, explains the cancellation policy in your words, distinguishes a reschedule from a cancellation, and sends the confirmation.
Requests an inspiration photo and tags it to the booking. Sends your prep instructions so the client arrives ready and the appointment runs on time.
Think of it the way a business thinks about managed IT. Nobody hires a person to run their email and phone systems, they pay a company to just handle it. Same idea. The AI is the cheap part, and anyone can rent a voice. What you are paying for is the build we do for your specific salon, the industry we already learned so you do not have to explain it, and the people who stay on it after launch instead of pointing you at a help centre.
A consultant sits with you and pulls out your service menu, your prices, your add-ons, your deposit rules, how long each service really blocks the chair, and who gets called for what.
Your greeting, your tone, your escalation rules. She is scripted for your salon, not picked from a template list of three personalities.
We connect Square, map every service and staff member, and prove a booking she makes lands where it should. You never touch an API key.
We run your real questions at her, the awkward ones included, and fix what she gets wrong. She goes live only after you have heard her and said yes.
24/7 monitoring. If she stops answering at 2 AM on a Saturday, that is our problem to catch and fix, not yours to discover on Monday.
Price went up. New stylist started. Black Friday promo. New service on the menu. You send a message and we update her. No ticket queue, no change fee, no dashboard to learn.
We read what she was actually asked, find where she was clumsy or too cautious, and improve her. She is better in month six than the day she launched.
A plain report: calls answered, bookings made, what clients asked most, what we changed. Proof of value in writing, so you are never guessing.
A front desk hire costs $35,000 a year, works one shift, and eventually quits.
Romy costs a fraction of that, works every hour you are open and every hour you are not, and gets better every month instead of leaving.
This is the full list, not a teaser. Other vendors charge more for the useful parts or leave them to you to configure. We build all of it into your Romy and tune it every month.
Every one of these is included at every price, switched on and tuned for your business by us. There is no feature list to shop from and nothing to upgrade into.
Cheaper AI receptionists exist. The column that matters is the second one.
| Option | Who sets it up and fixes it | Knows your specific trade | Monthly |
|---|---|---|---|
| Voicemail | Nobody. It just takes a message | No | $0, and the client is gone |
| Another front-desk hire | You hire, train and cover them | Once they learn it | $2,900–$3,750 |
| Human answering service | Them, from a generic script | No, they read from a card | $235–$1,275+ |
| Self-serve AI receptionist app | You do. Scripts, integrations, fixes | "Salons" as one category | $150–$400, plus your evenings |
| The AI inside your booking software | You do, and only if you're on that platform | Generic to their whole customer base | Bundled or add-on |
| Romy, by Lumora | We do. All of it, every month | Built separately for every trade we serve | From $500 |
Swipe the table →
Market ranges in CAD, from Lumora's competitive analysis, August 2026.
You did. They're real and some are decent. Before you buy one, understand what the price difference actually is, because it isn't the AI.
Software, and a login. You write the greeting. You type in every service, every price, every add-on. You set the escalation rules. You connect the booking system yourself. When it quotes $60 for a full set on a Saturday night, you go hunting for the setting that did it.
One call, then we build her. We load your menu and your prices, wire her into Square, and test her against the questions your clients actually ask. She goes live only after you've heard her and said yes. Something's wrong at 8 PM? You text us. We fix it.
Genuinely: if you enjoy setting up software and you have the evenings free, buy it. It'll work. We're built for owners whose evenings are already gone, who have never once wanted to open a dashboard, and who would rather pay someone to make the phone stop being their problem.
You are not choosing between two AI receptionists. You are choosing between software you have to run and a front desk we run for you.
Every other AI receptionist hands you a login and wishes you luck. We build Romy for your business, launch her, watch her, and improve her every month. You never configure anything.
We are deliberately early, and we are not going to show you invented testimonials. Case studies land here as the numbers come in. Until then, judge her the honest way:
Call the number at the top of this page and judge for yourself. Romy uses premium natural voices under 800ms with barge-in, so clients can interrupt and talk over her the way they would with a person. You choose and approve her voice, her greeting and her script before she touches your line.
Square Appointments is what we are live on today. She reads real availability by service and staff member, then writes the booking during the call. If you already run something else, tell us which one and we will confirm what is possible before we promise you anything — and where an integration exists, we build it at the same price, with no integration surcharge. Some platforms are open and some are closed, and we would rather tell you the truth up front than sell you something and hand you a message-taker.
As little as 5 business days once we have your service menu, prices and access. A single-chair studio is usually 5 to 7 days, a busier salon 7 to 12, and a multi-location group 2 to 4 weeks. Billing starts on the day she goes live, not when you sign.
She follows your rules and warm-transfers to you with the whole conversation attached, so you pick up already knowing what they want. She never guesses and never invents a price. For med spa and clinic builds, anything clinical is deliberately out of scope for her and always goes to a human.
Yes, and this is where a generic AI receptionist falls over. You tell us your rules once: when a walk-in is fine, how many techs a party of four needs, which services need a deposit, how long each service actually blocks the chair. She applies them on every call the same way, which is more than most front desks manage.
Two reasons. It only works if you stay on that platform, so the day you outgrow it or switch, your receptionist leaves with it. And it's built generically for that platform's entire customer base, from gyms to dog groomers, which is why it won't know that a fill is not a full set or that four people is a booking rather than a walk-in. Romy works with whatever you run, and she's built separately for hair, nails, med spa and massage.
They sell you software and you become the person who configures and maintains it. We sell you the outcome. We build her, launch her, watch her every day, and improve her every month, and you never open a dashboard. We're also in Toronto, in your timezone, and you can meet us. Most of the alternatives are a support email in another country.
No. Keep them. She works alongside your front desk and takes the calls that do not need a person: hours, prices, straightforward bookings. Your team gets that time back for the calls that do need them. If a party of twenty calls, Romy should not be handling that, and she does not — it transfers to your person. You decide exactly where that line sits and we build it that way.
Because you never have to use this one. Most tools hand an owner a login and leave them to configure it, which is exactly why they end up unused. There is nothing here for you to set up, learn or maintain. We do the build and we do the changes. If you ever find yourself opening a dashboard, we have failed at our job.
We're a Toronto firm operating to PIPEDA-aware standards. We collect only what the booking needs, disclose AI use and call recording, store credentials securely, and never sell your data. You own it. Med spas holding health information should raise that on the demo call so we scope it properly.
Yes. Month to month after any initial term with simple notice, and you keep your phone number. If she isn't booking, you'll see it in your monthly report before you see it on your invoice.

Book a free 30-minute call. We'll listen to how your bookings actually come in, recommend the right plan, and send your proposal within 48 hours. Sign, and we start building Romy for your salon.
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Romy is built and run by Lumora Intelligence, an AI consulting firm in Toronto. Voice is where we start. Ask us what else we do.