The full breakdown

Everything Romy does,
and how we run her.

The main page gives you the ninety-second version. This one is for owners who want the detail before they call: every capability, the delivery process, the honest comparison, and the full FAQ.

One call, start to finish

What actually happens in ninety seconds.

A real request, the way people actually talk. Not a menu, not a form.

01

The request, in their words

"I want balayage next week, preferably after 5, but I need someone good with thick dark hair."

02

She qualifies, briefly

Asks only what she needs. Gives an approved price range rather than false certainty. Matches a stylist on specialty, and books the right amount of chair time for that hair, not a generic slot.

03

She runs your business rules

Takes the deposit, explains the cancellation policy in your words, distinguishes a reschedule from a cancellation, and sends the confirmation.

04

She follows up by text

Requests an inspiration photo and tags it to the booking. Sends your prep instructions so the client arrives ready and the appointment runs on time.

What you see on Monday
"This call would previously have been missed.
It produced a $280 consultation and colour booking."
What you are actually paying for

You are not buying software. You are hiring a team.

Think of it the way a business thinks about managed IT. Nobody hires a person to run their email and phone systems, they pay a company to just handle it. Same idea. The AI is the cheap part, and anyone can rent a voice. What you are paying for is the build we do for your specific salon, the industry we already learned so you do not have to explain it, and the people who stay on it after launch instead of pointing you at a help centre.

Before launch

We interview you

A consultant sits with you and pulls out your service menu, your prices, your add-ons, your deposit rules, how long each service really blocks the chair, and who gets called for what.

Before launch

We write her

Your greeting, your tone, your escalation rules. She is scripted for your salon, not picked from a template list of three personalities.

Before launch

We do the integration

We connect Square, map every service and staff member, and prove a booking she makes lands where it should. You never touch an API key.

Before launch

We test her on your clients

We run your real questions at her, the awkward ones included, and fix what she gets wrong. She goes live only after you have heard her and said yes.

Every day

We watch her

24/7 monitoring. If she stops answering at 2 AM on a Saturday, that is our problem to catch and fix, not yours to discover on Monday.

Any time

You text us, we change it

Price went up. New stylist started. Black Friday promo. New service on the menu. You send a message and we update her. No ticket queue, no change fee, no dashboard to learn.

Every month

We tune her

We read what she was actually asked, find where she was clumsy or too cautious, and improve her. She is better in month six than the day she launched.

Every month

You get the receipts

A plain report: calls answered, bookings made, what clients asked most, what we changed. Proof of value in writing, so you are never guessing.

A front desk hire costs $35,000 a year, works one shift, and eventually quits.
Romy costs a fraction of that, works every hour you are open and every hour you are not, and gets better every month instead of leaving.

The full capability set

Every feature a front desk needs. All of it, switched on.

This is the full list, not a teaser. Other vendors charge more for the useful parts or leave them to you to configure. We build all of it into your Romy and tune it every month.

Answering

Nobody hears a ring-out again
24/7 live answeringNights, Sundays, holidays, and the Saturday rush when every chair is full. First ring, every time.
Barge-in conversationClients can interrupt and talk over her the way they do with a person. No press-one menus, ever.
Spam and robocall filteringSales calls and recorded junk get handled before they ever reach you.
Business-hours logicShe knows you close at 6 on Mondays, that Boxing Day is off, and what to say when you are shut.

Booking

The whole point
Books into Square, liveReads real availability by service and by staff member, then writes the appointment while they are on the line.
Reschedules and cancelsMoves an appointment without you touching anything, and frees the slot the moment it is cancelled.
Service-accurate timingA balayage blocks three hours, a fill blocks fifty minutes. She holds the right chair time, not a generic hour.
Deposits and payment linksTexts a deposit link on the services where you require one, before they hang up.
Waitlist and cancellation fillWhen a slot opens, she works your waitlist to fill it instead of letting the chair sit empty.
Group and party bookingsFour for a bridal party gets the right number of staff and the right block of time.

Follow-up

Where most bookings quietly die
Missed-call text-backIf a call ever drops, they get a text in seconds with a booking link. The lead does not die on the floor.
Reminders and confirmationsAutomatic, timed to your no-show pattern, so chairs stop sitting empty at 2 PM.
Outbound speed-to-leadA web form at 9:40 PM gets a call back at 9:41, while they are still on your site.
Review requestsA prompt after the appointment, to the clients who actually had a good one.
Lead reactivationOutbound campaigns to clients who have not been in for a while. On Scale and above.

Handoff

She knows what she is not
Warm call transferComplaints, custom work, anything off-script goes to your phone with the full conversation attached.
Escalation rules you setYou decide who gets called for what, and when she should stop and pass it on.
Hard boundariesNo medical advice, no candidacy assessments, no inventing a price. When she does not know, she says so and gets a human.
Works with your front desk, not instead of itShe takes the calls that do not need a person. A party of twenty goes to your team. You draw that line, we build it exactly that way.
Call recordings and summariesEvery call recorded, transcribed and summarised, so you can read a week in five minutes.

Behind the scenes

The part you never see
Client records createdNew callers become client records with their service interest attached. No more mystery numbers.
Website chat, same brainThe widget on your site is Romy too. Same prices, same booking flow, no extra cost.
Monthly performance reportCalls answered, bookings made, most-asked questions, what we changed.
Unlimited optimizationsEvery month we improve her, and any change you want in between is a text message away.

Every one of these is included at every price, switched on and tuned for your business by us. There is no feature list to shop from and nothing to upgrade into.

The alternatives

The honest comparison.

Cheaper AI receptionists exist. The column that matters is the second one.

OptionWho sets it up and fixes itKnows your specific tradeMonthly
VoicemailNobody. It just takes a messageNo$0, and the client is gone
Another front-desk hireYou hire, train and cover themOnce they learn it$2,900–$3,750
Human answering serviceThem, from a generic scriptNo, they read from a card$235–$1,275+
Self-serve AI receptionist appYou do. Scripts, integrations, fixes"Salons" as one category$150–$400, plus your evenings
The AI inside your booking softwareYou do, and only if you're on that platformGeneric to their whole customer baseBundled or add-on
Romy, by LumoraWe do. All of it, every monthBuilt separately for every trade we serveFrom $500

Swipe the table →

Market ranges in CAD, from Lumora's competitive analysis, August 2026.

Let's deal with it directly

"I found one for $150 a month."

You did. They're real and some are decent. Before you buy one, understand what the price difference actually is, because it isn't the AI.

What $150 actually buys

Software, and a login. You write the greeting. You type in every service, every price, every add-on. You set the escalation rules. You connect the booking system yourself. When it quotes $60 for a full set on a Saturday night, you go hunting for the setting that did it.

What we do instead

One call, then we build her. We load your menu and your prices, wire her into Square, and test her against the questions your clients actually ask. She goes live only after you've heard her and said yes. Something's wrong at 8 PM? You text us. We fix it.

Who should buy the cheap one

Genuinely: if you enjoy setting up software and you have the evenings free, buy it. It'll work. We're built for owners whose evenings are already gone, who have never once wanted to open a dashboard, and who would rather pay someone to make the phone stop being their problem.

You are not choosing between two AI receptionists. You are choosing between software you have to run and a front desk we run for you.

Why us

Built and run by people, not a dashboard you have to learn.

Every other AI receptionist hands you a login and wishes you luck. We build Romy for your business, launch her, watch her, and improve her every month. You never configure anything.

Founding cohort · now live

Our first clients are on the phones right now.

We are deliberately early, and we are not going to show you invented testimonials. Case studies land here as the numbers come in. Until then, judge her the honest way:

Call her yourself Founding-client terms are available for owners willing to be a public case study. Ask on the call.
Built, launched and managed by us
Books into the systems you already run
PIPEDA-aware, you own your data
Toronto-based, priced in CAD
AI disclosure on every build
Your questions, answered

What every owner asks us first.

Will she sound like a robot?

Call the number at the top of this page and judge for yourself. Romy uses premium natural voices under 800ms with barge-in, so clients can interrupt and talk over her the way they would with a person. You choose and approve her voice, her greeting and her script before she touches your line.

Does she work with my booking software?

Square Appointments is what we are live on today. She reads real availability by service and staff member, then writes the booking during the call. If you already run something else, tell us which one and we will confirm what is possible before we promise you anything — and where an integration exists, we build it at the same price, with no integration surcharge. Some platforms are open and some are closed, and we would rather tell you the truth up front than sell you something and hand you a message-taker.

How long until she's answering?

As little as 5 business days once we have your service menu, prices and access. A single-chair studio is usually 5 to 7 days, a busier salon 7 to 12, and a multi-location group 2 to 4 weeks. Billing starts on the day she goes live, not when you sign.

What if a client asks something she can't handle?

She follows your rules and warm-transfers to you with the whole conversation attached, so you pick up already knowing what they want. She never guesses and never invents a price. For med spa and clinic builds, anything clinical is deliberately out of scope for her and always goes to a human.

Can she take my walk-in and group bookings?

Yes, and this is where a generic AI receptionist falls over. You tell us your rules once: when a walk-in is fine, how many techs a party of four needs, which services need a deposit, how long each service actually blocks the chair. She applies them on every call the same way, which is more than most front desks manage.

Why not just use the AI built into my booking software?

Two reasons. It only works if you stay on that platform, so the day you outgrow it or switch, your receptionist leaves with it. And it's built generically for that platform's entire customer base, from gyms to dog groomers, which is why it won't know that a fill is not a full set or that four people is a booking rather than a walk-in. Romy works with whatever you run, and she's built separately for hair, nails, med spa and massage.

What makes you different from the other salon AI companies?

They sell you software and you become the person who configures and maintains it. We sell you the outcome. We build her, launch her, watch her every day, and improve her every month, and you never open a dashboard. We're also in Toronto, in your timezone, and you can meet us. Most of the alternatives are a support email in another country.

Will she replace my receptionist?

No. Keep them. She works alongside your front desk and takes the calls that do not need a person: hours, prices, straightforward bookings. Your team gets that time back for the calls that do need them. If a party of twenty calls, Romy should not be handling that, and she does not — it transfers to your person. You decide exactly where that line sits and we build it that way.

I have bought software before and never used it. Why is this different?

Because you never have to use this one. Most tools hand an owner a login and leave them to configure it, which is exactly why they end up unused. There is nothing here for you to set up, learn or maintain. We do the build and we do the changes. If you ever find yourself opening a dashboard, we have failed at our job.

Is my client data safe?

We're a Toronto firm operating to PIPEDA-aware standards. We collect only what the booking needs, disclose AI use and call recording, store credentials securely, and never sell your data. You own it. Med spas holding health information should raise that on the demo call so we scope it properly.

Can I cancel?

Yes. Month to month after any initial term with simple notice, and you keep your phone number. If she isn't booking, you'll see it in your monthly report before you see it on your invoice.

Ready to stop missing bookings?

The salon down the street answers at 9 PM. Meet the receptionist who never misses.

Book a free 30-minute call. We'll listen to how your bookings actually come in, recommend the right plan, and send your proposal within 48 hours. Sign, and we start building Romy for your salon.

Already a client? Refer a salon and earn a discount on your retainer.

Romy is built and run by Lumora Intelligence, an AI consulting firm in Toronto. Voice is where we start. Ask us what else we do.

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