The AI receptionist for beauty & wellness

Meet Romy. She answers every call.

She picks up the calls your front desk can’t — after hours, mid-service, on a full Saturday — answers what the client actually asked, and books them in before they hang up. Built, run and improved for you every month.
Press play. That is her on a real call.

R
Incoming call Saturday, 7:12 PM
Ready
Hear Romy book a real appointment 0:00 / 0:31 · recorded demo
Press play. The transcript builds
as the call happens.
Recorded demo. Voices synthesized, businesses fictional. Your Romy uses your services, prices and booking rules.
Now hear her in your trade
Live in about five business days Unlimited changes, we make them Toronto · priced in CAD Deep dive: Hair salons & barbers →
What she does

A receptionist, not an answering machine.

She holds a real conversation, runs your rules, and finishes the job. The six things owners care about most:

Books while they're on the line

Reads your real availability by service and staff member, writes the appointment, sends the confirmation. No message-taking.

Knows your trade

A fill is not a full set. A balayage is not one duration. Four people is a booking, not a walk-in. Built per trade, not from a form.

Hands you the ones that matter

Complaints, big group requests, anything clinical: warm transfer to your phone with the whole conversation attached.

Nothing goes cold

A dropped call gets a text in seconds. A web form at 9:40 PM gets a callback at 9:41. Reminders go out on time.

Remembers your clients

"Welcome back — your usual gel manicure with Mia?" The preferences you approve, recalled on every call.

Shows you the receipts

A weekly summary: calls answered, bookings recovered, and the services clients asked for that you don't offer yet.

"This call would previously have been missed.
It produced a $280 consultation and colour booking."
One Romy, every front door

She answers the phone and your website with the same brain.

Not a phone tree, and not a separate website chatbot giving different prices. One agent, one knowledge base, writing into the booking system you already run.

INBOUND Phone calls INBOUND Website chat Romy YOUR SERVICE MENU YOUR PRICES & RULES The booking SQUARE APPOINTMENTS Client record CREATED OR MATCHED You WARM TRANSFER
01
Day 1

We learn your salon

One call. Your service menu, your prices, your stylists, your rules about deposits and walk-ins.

02
Days 2–4

We build and connect

We train Romy and wire her into Square. Nothing for you to configure, no dashboard to learn.

03
Day 5

You approve her

We run test calls with your real client questions. You hear her voice and sign off before she touches your line.

04
Every month

We keep tuning her

24/7 monitoring, a monthly report of what she booked, and improvements inside your retainer.

After launch we monitor her around the clock, change anything you want by text message, and tune her every month.
The full delivery breakdown →

Go deeper on your trade

Five industries. Five different Romys.

Each one has her own page, her own demo agent to talk to, and her own answers to the problems only your trade has. Pick yours.

Each page has its own live demo agent trained for that trade. Twenty adjacent trades — lash, brow, waxing, day spas and more — are covered too. See the full list →

The problem

You didn't open a salon to answer the phone.

But somewhere along the way you became the receptionist, the scheduler, and the person texting everyone back at 10 PM. And the phone rings anyway, right when your hands are full.

Most callers never leave a voicemail. They dial the next salon on the list.
Clients book at 9 PM and on Sundays, exactly when nobody can pick up.
A front desk hire is $35,000 a year, one person, one shift.
$28,000 / month
What 40 missed calls can quietly cost · run your own numbers ↓
Salon reception at night, missed call on the phone
7:12 PM · 6 missed today
ANSWERED LIVE 5 MINUTES 1 HOUR NEXT DAY HIGH LOW Romy answers. Booked. They've called salon two Already booked elsewhere
Run your own numbers

What you lose. What Romy recovers.

A missed call is never one appointment. It is every visit that client would have made — and callers dial the next place on the list the moment nobody answers. Whoever picks up first wins the client, and Romy picks up in seconds. Sliders start at typical figures for hair salons, so move them to yours.

Every call nobody picked up: after hours, mid-service, on a Saturday.

Not one visit. What they spend with you across a year of coming back.

$28,000
WALKING OUT
$7,000
ROMY RECOVERS
$500
ROMY COSTS
$28,000
Walking out the door every month
That is $336,000 a year you never see on a report.
If Romy books just 1 in 4 of them10 clients / month
Revenue back in your calendar$7,000 / month
A full-time front desk, one shift$2,900+ / month
Romy, Core plan — every hour, every day$500 / month
One recovered client covers 1.4 months of Romy. And clients who find the right place stay for years — you are not recovering a visit, you are recovering the relationship.
14x return in month one

One in four is deliberately conservative. A full-time front desk runs $35K+ a year for one shift — Romy answers every hour of the year for a fraction of that. Your own inputs, not a claim about results. CAD.

Investment

Priced like a service, because that is what it is.

Every plan includes the build, the integration, the monitoring, the monthly tuning and unlimited changes within your setup. Plans differ by call volume, how many systems we connect and how much of our time you need — never by features. Month to month after any initial term, and you keep your number.

Core
$500/mo
+ $1,000 one-time build · CAD
  • Romy on your phone line and website
  • 500 call minutes / month
  • Full build, scripting and the Square Appointments connection
  • Every feature. Nothing is gated
  • Unlimited changes and optimizations
  • 24/7 monitoring, we watch every call
  • Monthly strategy call with your specialist
Book a free demo
Scale
$1,200/mo
+ $1,250 one-time build · CAD
  • Everything in Core, plus:
  • 1,500 call minutes / month
  • Up to three integrations — booking, CRM, marketing
  • Multiple locations or multiple workflows
  • Outbound campaigns and lead reactivation
  • Priority support, same-day response
  • Two strategy calls a month
Book a free demo
Custom
Built to fit
Groups, franchises & multi-location · CAD
  • Everything in Scale, plus:
  • Three or more integrations — whatever your stack runs
  • A Romy per location, one reporting view
  • Pooled minutes across every location
  • Call flows designed around how you actually operate
  • Named account lead, direct line and an SLA
Design yours with us
In every plan, at every price
Answering 24/7Booking & reschedulingWarm call transfer Text-back on missed callsReminders & confirmationsOutbound speed-to-lead Website chatCall recordings & summariesUnlimited optimizations 24/7 monitoringMonthly reportingA human you can text
Your booking system

See your exact price. What do you book with today?

Romy books straight into Square Appointments. Pick your booking system or type it in, and your price shows up right here.

Pick or type your booking system to see your price.

Everything the $500 move to Square includes
Your client listServices, prices and timesUpcoming appointmentsStaff hours and breaks How-to videos for your teamA live test with you firstA message for your clientsYour old system switched off

Square's Plus plan is $35 CAD a month per location, paid to Square, not to us. If you pay for a booking app today, Square replaces it.

Optional add-on

A new booking website

A clean one-page site with your services and prices, your Google reviews and a Book now button that goes straight into Square. Romy answers website chat on it too.

One page, made for phones · one round of changes · your domain stays yours

$750 one-time
Free for our first five founding clients

Extra minutes $0.50 · minutes reset monthly · pay annually and save 10% · month to month after any initial term, and you keep your number.
There is no cheaper tier. A managed front desk done properly costs what it costs, and doing it badly is worse than not doing it at all.

OptionWho sets it up and fixes itMonthly
Self-serve AI receptionist appYou do. Scripts, integrations, fixes$150–$400, plus your evenings
The AI inside your booking softwareYou do, and only on that platformBundled or add-on
Romy, by LumoraWe do. All of it, every monthFrom $500

You are not choosing between two AI receptionists. You are choosing between software you have to run and a front desk we run for you.  The full comparison →

We are deliberately early. No invented testimonials here — our founding clients are live now, and case studies land as the numbers come in. Founding-client terms are available for owners willing to be a public case study.

Questions

The five everyone asks first.

Will she sound like a robot?

Call the number at the top of this page and judge for yourself. Romy uses premium natural voices under 800ms with barge-in, so clients can interrupt and talk over her the way they would with a person. You choose and approve her voice, her greeting and her script before she touches your line.

Does she work with my booking software?

Square Appointments is what we are live on today. She reads real availability by service and staff member, then writes the booking during the call. If you already run something else, pick it in our price checker to see your price instantly. Most booking apps don't let outside systems book into them, so in that case we move you to Square for a one-time $500 and do all of it for you: your clients, services, prices and upcoming appointments. You will also need Square's Plus plan ($35 CAD a month, paid to Square) so Romy can move and cancel appointments, not just book new ones. Some platforms are open and some are closed, and we would rather tell you the truth up front than sell you something and hand you a message-taker.

How long until she's answering?

As little as 5 business days once we have your service menu, prices and access. A single-chair studio is usually 5 to 7 days, a busier salon 7 to 12, and a multi-location group 2 to 4 weeks. If we are moving you to Square first, that adds a little time, and we will give you a date on our first call. Billing starts on the day she goes live, not when you sign.

Will she replace my receptionist?

No. Keep them. She works alongside your front desk and takes the calls that do not need a person: hours, prices, straightforward bookings. Your team gets that time back for the calls that do need them. If a party of twenty calls, Romy should not be handling that, and she does not — it transfers to your person. You decide exactly where that line sits and we build it that way.

Can I cancel?

Yes. Month to month after any initial term with simple notice, and you keep your phone number. If she isn't booking, you'll see it in your monthly report before you see it on your invoice.

All eleven questions, answered →

Ready to stop missing bookings?

The salon down the street answers at 9 PM. Meet the receptionist who never misses.

Book a free 30-minute call. We'll listen to how your bookings actually come in, recommend the right plan, and send your proposal within 48 hours. Sign, and we start building Romy for your salon.

Already a client? Refer a salon and earn a discount on your retainer.

Romy is built and run by Lumora Intelligence, an AI consulting firm in Toronto. Voice is where we start. Ask us what else we do.

Call Romy Book a demo