Massage rooms, a nurse-staffed IV lounge and a recovery circuit are one business with one calendar and about thirty constraints no booking app has ever modelled — nurse start spacing, concurrent infusion limits, six recliners, one cold plunge, a couples suite that needs two therapists free at the same minute. Romy holds every one of them. And she books it all without once saying detox, flush, boost or cure.
of inbound calls go unanswered at the average small business when staff are busy. Your desk is walking someone to a room half the day.
of clients book with whichever business responds to them first. In wellness that first booking usually becomes a membership.
of inbound volume lands after hours, which for a lounge is exactly when people finally feel the week catching up with them.
a year for one full-time front desk in Canada. One person, one shift, answering "where do I park" for the ninth time that day.
Romy is live on a real line running a full wellness build across all three zones. Tell her your shoulders are wrecked and see what she books. Ask for a drip to cure a hangover. Ask her to skip the nurse screening. Ask what NAD actually does. Book a couples session and watch her check whether two therapists are genuinely free at the same minute.
She answers on the first ring, at midnight, on a Sunday, and while your desk is settling someone into the recovery lounge. This is the same build your business would get.
No phone needed. Your browser asks for microphone access, then you are straight into a live conversation with the same assistant. The transcript appears as you speak. Try switching language mid-sentence.
Please read before you call. The business she answers for — Romy Wellness Lounge, and every therapist, nurse, price, opening, room and policy in it — is fictional, and exists only for this showcase. Every booking, deposit, screening, credit, intake link and message she describes happens inside that conversation and nowhere else: no real calendar, card, chart, phone or inbox is touched. She will tell you exactly that if you ask her directly. On a client deployment, the identical workflow is wired to your own booking, payment, membership and messaging systems.
A booking app sees a list of staff. Your lounge is a physical space with hard limits, and almost every scheduling failure you have ever had came from something the software could not see: two people in one cabin, a fifth massage booked into four rooms, a nurse starting three infusions at once. Romy models the room count, the chair count and the equipment count — and checks all of it before she offers a single time.
This is the booking that makes a wellness lounge money, and the one that breaks every generic tool. Circuit first, then massage, then IV last, so the client leaves resting in a recliner rather than walking from a drip into a sauna. Fifteen minutes between services. Three providers, three zones, and the whole block validated against room, chair, equipment and closing time before a single time is spoken aloud.
Every marketing claim problem an IV lounge has ever had started as a sentence somebody said on the phone. Your front desk means well. They say the drip will flush it out, that the sauna detoxes, that this one is great for immunity. Romy cannot say any of it, because those words are not in the build. She describes what is in a service and what clients book it for. Nothing else.
Not filtered after the fact. Not a keyword blocklist bolted onto a generic bot. These simply are not sentences she is able to produce, in any language, on any call, at any hour.
Two things sink IV lounges operationally. The first is a first-time drip that reaches the chair without a completed nurse screening. The second is a client who booked NAD plus thinking it was an hour and discovers on the day that it is three. Romy makes the screening its own appointment with its own reference and blocks the drip until it is confirmed — and she states real chair time before she states a number, every time.
This is the single most common complaint in the business, and it is entirely avoidable.
She says the hours first, then the number. And a caller who has never had NAD plus is booked at 250 mg for a first session, never 500, with the nurse confirming at screening.
A nurse needs fifteen minutes to place each line, so starts are never closer than that — and one nurse monitors four infusions at most. She offers it as a schedule, not an apology: "Everyone's in the lounge together the whole time, you just get hooked up a few minutes apart."
Booked with its own reference, confirmed before the drip it unlocks, and valid twelve months. If the screening is missed, the drip goes with it — she reschedules both together rather than leaving an unscreened client with a chair booked.
She offers the screening as its own visit or in the fifteen minutes immediately before the drip, whichever the nurse's grid actually permits. An injection alone usually fits the same day, because it takes a nurse's placement block rather than a recliner.
Nurse hours are narrower than lounge hours, and that is the single most common scheduling surprise a caller gets. She says it at the start of the conversation rather than after qualifying an entire booking.
In massage, pressure preference outranks almost everything else. A firm-pressure client booked with a light-pressure therapist is a bad session and a client who does not come back — and it usually happens because somebody filled a cancellation with whoever was free.
From the moment a caller mentions any of it, Romy holds the whole card for the rest of the conversation, applies it to every subsequent booking, and reads it back before confirming. She will not fill a freed slot with a mismatched therapist, even when the slot would otherwise go empty. She names the mismatch honestly instead.
And she never records a reason for any of it. A gender preference is a normal booking field, acknowledged without comment and never questioned.
Taking the booking is the visible part. The revenue is in everything around it: the credit that expired unused, the freed slot nobody could fill properly, the member who cancelled without anyone asking why, and the missed call at nine on a Sunday that was somebody finally deciding to do something about their back.
Callers here almost never name a service. They describe a body, a week or a plan, and she translates it into exactly one catalogue row — with the duration that actually fits what they described, and without a single word about what it will do for them.
Prenatal is one therapist. NAD plus is one nurse. Cupping is two people. Lymphatic is one. She never assigns outside scope to solve a scheduling problem, and when the usual provider is off she explains the match rather than just naming whoever is free.
A couples booking needs the suite and two therapists free at the same minute, with matched durations so nobody lies waiting. When the suite cannot be staffed she offers separate rooms at the same start and says the difference honestly. Groups get a real staggered schedule, never a shortened session.
When a 90-minute cancels, she works the waitlist — but she will not hand a deep-pressure client a freed slot with a light-pressure therapist, and she will not offer a freed recliner to someone whose screening is not complete. A bad fill costs more than an empty hour.
Deposits by secure link on long sessions, couples, NAD plus and groups. And the late-arrival rule stated plainly and without apology: a late arrival shortens the session, it does not push the end time, because the next client is already booked. An infusion is never rushed to make up time.
Every missed call triggers an immediate text that carries the caller's context, so they resume where they stopped instead of starting over. In this business the missed call is usually somebody who has finally decided to do something about how they feel.
Usual therapist, usual service and duration, pressure, focus areas, areas to avoid, quiet-room preference, fragrance sensitivity, accessibility needs, language, membership plan and credit balance. She offers it back and confirms before changing anything.
Complaints, refunds, billing, insurance and accident claims, medical clearance questions, pauses and cancellations, groups of seven or more, on-site requests. All go to a person with a written summary that carries the membership state and the one unresolved decision.
Registered sessions come with a receipt showing the therapist's registration number; spa and relaxation services do not. She says which is which up front, never predicts whether a plan reimburses, and will not issue a therapeutic receipt for a spa service — including when a caller asks her directly.
Aftercare matched to the exact service. A "how did it go" at twenty-four hours, because pressure feedback and soreness show up the next day rather than at the desk. A review request only to clients who had a good visit — an unhappy one gets a private manager follow-up instead.
She offers a recurring booking proactively to any member and to anyone who says they want to come in regularly, because "every second Tuesday with Marcus" is the only version of good intentions that survives a busy month. Up to three sessions booked forward, each validated independently.
She checks a balance, applies a card to a booking, and sends a purchase link with the recipient's name confirmed first. Transfers, refunds, replacements and combining cards all go to a person, because those are the ones that go wrong.
Count them for a week. In a wellness lounge these questions outnumber bookings, they all take four minutes, and they all interrupt someone who was mid-task. Every one of them has a fixed correct answer, which is exactly the kind of work that should never reach a human again. Romy answers them completely and unprompted, in the confirmation, before the client has to ring back.
The garage in the building, the south-side entrance, and the two hours validated on any service of sixty minutes or more. Step-free from the garage elevator. She never promises a spot, and never names a transit route she cannot support.
Fifteen minutes for any first visit so the intake is done before the clock starts, fifteen for a first IV visit, ten for a returning session, ten for the circuit because changing takes longer than people expect.
Swimwear for the plunge, or borrow from the desk. A sleeve that rolls up for a drip, plus something to do for the length of it. Reflexology stays fully dressed. Prenatal needs nothing special — the bolstering is set up before arrival.
You undress to your comfort level in the room, you are draped the whole time, only the area being worked on is uncovered, and the therapist knocks and waits. She says it unprompted on every first massage booking, because the people who most need to hear it are the least likely to ask.
Stated once, unprompted, on any first massage booking: the therapist follows your lead, and asking for a quiet session is a completely normal thing to say. It goes on the booking as a preference, with no reason recorded.
The lounge asks clients not to come in, and the late-cancellation fee is waived — that is the configured policy, and she applies it without making somebody who feels ill argue about a charge. She offers to move it and routes the rest to the team.
Owners tell us this is the change they feel first. Not the bookings — the phone simply stops ringing for things that were never worth a phone call.
Membership is the whole economic model here, and two things erode it silently. Credits expire because no one flagged them in time. And members cancel without anyone ever asking what prompted it. Romy runs a live ledger on the call, surfaces expiry before it costs anyone anything, and runs a structured save conversation — once, without pressure — before a cancellation ever reaches a person.
The single most valuable proactive thing she does: when a member is holding three credits, she says so near the end of the call and offers to book, because the next credit will not post. That is money that otherwise leaves the business without anyone noticing.
One open question, one real option matched to what they actually said, and then she stops. If they still want to cancel she drops it immediately, says the team handles it with thirty days notice, and sends the handoff with the full membership state attached. She never argues, never repeats the offer, and never implies they are wasting money. Not using it gets the pause. Too expensive gets the smaller plan with the real difference stated. Moving away gets no counter-offer at all.
You know your revenue. You do not know your nurse-hour utilisation, your screening completion rate, or how many credits quietly expired last month — because none of it leaves a trace. Romy makes all of it countable and puts it on one page in plain English every week.
Illustrative figures, to show the shape of the report. Yours contains your real numbers, and it lands long before the invoice for the month after it — so you always see the value before you see the bill.
A massage practice and an IV bar have almost nothing in common at the phone. Different questions, different gates, different capacity maths, different language risk. Pick yours and see what she already knows before we start.
If your clients book a room, a chair or a cabin and somebody has to answer the phone to make it happen, Romy fits. Not sure where you land? It takes one call to find out.
Wellness front desks are physically busy in a way most businesses are not. Settling a client into a recliner. Showing someone the change room. Running a plunge orientation. Every one of those is twenty minutes where nobody can pick up — and the calls arriving in that window are the ones worth the most, because somebody is finally doing something about how they feel.
Your desk cannot be in the massage corridor, the IV lounge and the change room at once. Whichever one they are in, the phone is unattended.
Parking, arrival time, what to wear, draping, lockers. All fixed answers, all four minutes, all interrupting someone mid-task.
Not maliciously. They were being helpful and they wanted the sale. It is still a health claim, on a recorded line, about a service you are responsible for.
A firm-pressure client filled into a light-pressure therapist's cancellation. One bad session, and a client who books somewhere else and never says why.
They booked three hours of a recliner and planned their afternoon around one. Now it is your problem, at the chair, with the line already in.
Paid for, never used, never flagged. The member feels it as money wasted, and the next cancellation call is partly about that.
Wellness is not an urgent purchase, which is exactly why the window is so narrow. Somebody finally decides to deal with their back on a Sunday evening. If they reach a voicemail, the decision goes back on the shelf — and it does not come back off for another month, if at all.
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Directional, not a measured statistic. The shape is the point, and every lounge owner already knows it is true.
Romy picks up, matches what they described to the right session and pressure, and books it. The decision never gets postponed.
Someone spots the missed call between clients and rings back. Sometimes you catch them. Often you get voicemail.
They have looked up two other lounges. You are now a price comparison rather than the place they were going to go.
The moment has passed. They will get round to it eventually, somewhere, and you will never know they called.
Enquiry forms are where the highest-intent leads in this business go to die. They sit in an inbox until someone has a free minute, which is never. Romy calls the moment the form lands, matches what they wrote to a real session, and books it before the impulse fades.
Not a phone tree, and not a separate website chatbot quoting different prices to the same person. One agent, one knowledge base, one language boundary, writing into the booking and membership systems you already run.
Your catalogue and prices, your roster and their scopes, your nurse hours, your rooms, chairs and equipment counts, your sequencing rules, your membership plans, and the language boundary.
We train Romy on all of it and wire her into your booking and membership systems. Nothing for you to configure, no dashboard to learn.
We run your real client questions at her, including the ones designed to pull a health claim out of her. You hear her and sign off before she touches your line.
24/7 monitoring, a weekly report, and improvements included inside your retainer — boundary refinements included.
Two numbers. The sliders start at typical figures for massage-led lounges, so move them to yours. Wellness client value is high because it is recurring, which is exactly why a missed call hurts more here than owners expect.
Every call nobody picked up: after hours, while the desk is walking someone to a room, during an orientation, on the second line.
Not one session. A member on Restore is over fifteen hundred a year before a single add-on.
Not every missed call is a new client, so move the top slider to the number you actually believe — the maths is only as honest as the inputs. One in four recovered is deliberately conservative. These are your figures, not a claim about results. CAD.
This is the full list, not a teaser. Other vendors charge more for the useful parts, or leave them for you to configure. We build all of it into your Romy and tune it every month, at every price.
Every one of these is included at every price, switched on and tuned for your lounge by us. There is no feature list to shop from and nothing to upgrade into.
Cheaper AI receptionists exist. For a lounge with a nurse in it, the middle two columns should decide it.
| Option | Who sets it up and fixes it | Holds the language boundary | Models rooms, chairs & nurse limits | Monthly |
|---|---|---|---|---|
| Voicemail | Nobody. It just takes a message | Yes, by saying nothing at all | No | $0, and the client is gone |
| Another front-desk hire | You hire, train and cover them | Only as well as you trained them, on their best day | Manually, if they remember | $2,900–$3,750 |
| Human answering service | Them, from a generic script | No — and they will improvise | No | $235–$1,275+ |
| Self-serve AI receptionist app | You do. Scripts, integrations, fixes | Only what you wrote into it yourself | Staff calendars only | $150–$400, plus your evenings |
| The AI in your booking software | You do, and only if you stay on that platform | Generic to their whole customer base | Platform-dependent | Bundled or add-on |
| Romy for Wellness, by Lumora | We do. All of it, every month | Built as the core of the product | Rooms, chairs, equipment, nurse rules | From $500 |
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Market ranges in CAD, from Lumora's competitive analysis, August 2026.
You did. They are real and some are decent. Before you put one on a line where a nurse works, understand what the price difference actually is, because it is not the AI.
Software, and a login. You type in every service, price and duration. You model the rooms yourself, if it lets you. You write the language boundary from scratch — and you find out whether it holds the first time a caller asks whether the drip will help their cold.
One call, then we build her. Your catalogue, your roster and scopes, your nurse hours, your room and equipment counts, your sequencing rules, your membership ledger, and a boundary written for wellness before we ever meet you. Then we try to break her, and you sign off before she answers a single call.
If you only run massage, the cheap option is a fair trade-off and it will mostly work. The moment there is a nurse, a plunge, a membership ledger or a drip menu in the building, the failure mode stops being a mis-booked hour and starts being a claim on a recorded line. That is the line we are on the other side of.
You are not choosing between two AI receptionists. You are choosing between software you have to run and a front desk we run for you.
Every other AI receptionist hands you a login and wishes you luck. We build Romy for your lounge, launch her, watch her, and improve her every month. You never configure anything. Here is exactly what we commit to, in writing, before you spend anything.
We run your real client questions at her, including the ones written specifically to pull a claim out of her — will this help my back, does the drip work for a cold, can I skip the screening because I had one somewhere else. You sit on that call. She does not touch your line until you have heard her hold the boundary and said yes to how she sounds doing it.
You do not pay a retainer through the build. The clock starts on go-live. After any initial term it is month to month with simple notice, you keep your phone number, and you see the weekly report of bookings and utilisation long before you see the invoice for the month after it. If she is not earning her keep, you will know from your own numbers first.
New therapist. Nurse hours changed. A drip added to the menu. The plunge down for a fortnight. A phrase you never want her to use again. You send us a text and we change her — boundary refinements included, at no extra cost, because that is the part that actually matters here. No configuration screens, no ticket queue, no change fees.
We would rather you tested her than read a quote you cannot verify. The number at the top of this page is live. Call it, try to pull a claim out of her, and judge us on what she does.
Think of it the way a business thinks about managed IT. Nobody hires a person to run their phone system; they pay a company to just handle it. Same idea. The AI is the cheap part, and anyone can rent a voice. What you are paying for is the build we do for your specific lounge, the wellness knowledge we already have so you are not teaching us your own trade, the boundary we have written and pressure-tested before you arrive, and the people who stay on it after launch.
Your catalogue and prices, your roster and scopes, your nurse hours, your rooms, chairs and equipment, your sequencing rules, your deposit and late-arrival policy, and your membership plans.
What she may say, what she must never say, what routes to a person, and what ends the call and goes to 911. This is the part we spend the most time on.
We connect your booking and membership systems, map every service, provider, room and piece of equipment, and prove a booking she makes lands where it should. You never touch an API key.
Adversarial calls: insistent, flattering, unwell, in a hurry, certain another lounge already said yes. Anything that gets through gets fixed before she goes live.
24/7 monitoring. If she stops answering at 2 AM on a Saturday, that is our problem to catch and fix, not yours to discover on Monday.
New therapist, new nurse hours, a drip added, the plunge down for maintenance, a phrase you want removed. You send a message and we update her.
Calls answered, bookings recovered, room, chair and nurse-hour utilisation, screening completion, membership joins and saves, credit breakage, and what people asked for that you don't offer.
We read what she was actually asked, find where she was clumsy or too cautious, and improve her. She is better in month six than she was on the day she launched.
A front desk hire costs $35,000 a year, works one shift, speaks one language, and improvises under pressure.
Romy costs a fraction of that, works every hour you are open and every hour you are not, and holds the same line on call four hundred as on call one.
You built a place people come to when the week has caught up with them. Somewhere along the way you became the receptionist, the scheduler, the person answering "do I have to take everything off" for the fortieth time, and the only one who can be trusted not to say something about a drip that you would rather nobody had said.
Romy takes the part that never needed you, and takes it without putting a single claim in your business's mouth. The phone stops interrupting the floor. The arrival questions stop reaching a human. Credits stop expiring in silence. And the callers you were quietly losing on Sunday evenings start showing up in the calendar instead.
You built your expertise in wellness. That is your specialty. It is not your job to also become an AI expert. That part is ours.
Every plan includes the build, the language boundary work, the integration, the monitoring, the weekly reporting and unlimited changes within your setup. Plans differ by call volume, how many systems we connect and how much of our time you need — never by features. Month to month after any initial term, and you keep your number.
Extra minutes $0.50 · minutes reset monthly · pay annually and save 10% · month to month after any initial term, and you keep your number.
There is no cheaper tier. A managed front desk on a line with a nurse behind it costs what it costs, and doing it badly is considerably worse than not doing it at all.
No, and the build is designed around that rather than having it bolted on. Detox, cleanse, flush, boost, cure, heal, treat, relieve, prevent, burn fat, reverse ageing — those sentences are not available to her, in any language, on any call. She describes what is in a service and what clients book it for, and when a caller pushes for more she declines once, offers the free nurse screening, and moves on. Your team approves that boundary before she goes live, and any tightening afterwards is a text message to us at no cost.
She cannot. The screening is a separate appointment with its own reference, and the drip is not finalised until that screening is confirmed and lands before it. A caller saying another lounge already cleared them does not complete a screening, and neither does insistence. If a screening is missed, she reschedules the screening and the drip together rather than leaving an unscreened client with a chair booked.
The building, not just the calendar. Four rooms with one of them the couples suite. Six recliners. Two sauna cabins, one plunge, two compression stations, one red light bed. Nurse rules layered on top: starts fifteen minutes apart, four concurrent infusions per nurse, and nurse hours narrower than lounge hours. Every one of those is checked before she offers a time, which is why a group IV request comes back as a staggered schedule instead of a promise the room cannot keep.
That is the booking she is best at, and the one generic tools get wrong. Circuit first, then massage, then IV last, so nobody walks from a drip into a sauna. Fifteen minutes between services, included in the quoted total. Anything past four hours offered as two visits. And she says it back as one sequence with an end time, because "you're out around five thirty" is what the client actually needs to hear.
Pressure is the field that decides whether a massage client comes back, so it is captured before any time is offered and carried on the preference card for the rest of the conversation. She will not fill a freed slot with a mismatched therapist even when the slot would otherwise go empty — she names the mismatch honestly instead. A bad fill costs more than an empty hour.
Live on the call. Balance, rollover, the three-credit cap, expiry dates, the difference to pay when a credit upgrades to a longer session, and package burn-down. She flags an expiring credit once near the end of a call without pressure, and tells a member holding three credits that the next one will not post — which is the single most valuable proactive thing she does. Upgrades complete on the call. Pauses, downgrades and cancellations always go to a person, after one structured save conversation.
She asks one open question about what prompted it, matches the answer to a real option exactly once, and then stops. Not using it gets the pause. Too expensive gets the smaller plan with the actual difference stated. Never getting the time they want gets a standing appointment booked there and then. Moving away gets no counter-offer at all. If they still want to cancel she drops it immediately and hands off with thirty days notice and the full membership state attached. She never argues and never repeats the offer.
Square Appointments is what we are live on today. If you run a wellness-specific platform or a separate membership system, tell us which and we will confirm what is possible before we promise you anything — and where an integration exists, we build it at the same price, with no integration surcharge. Some platforms are open and some are closed, and we would rather tell you the truth up front than sell you something and hand you a message-taker.
As little as 5 business days once we have your catalogue, roster and access, though a three-zone lounge usually runs a little longer because the capacity modelling and the boundary work are worth doing properly. A single location is typically 7 to 12 days, a group 2 to 4 weeks. Billing starts on the day she goes live, not the day you sign.
Routine business stops. For chest pain, breathing difficulty, fainting, sudden severe swelling or a suspected allergic reaction she says to call 911 now and adds nothing else. For redness, warmth, swelling or increasing pain at an IV site, or a fever after a service, she advises prompt assessment by a healthcare professional, declines to book, and stops. She names no medication, no remedy, and no condition, and she does not reassure. For someone who simply feels unwell on the day of a booking, the lounge asks them not to come in and the fee is waived — she applies that without making anyone argue.
No, and we would argue against it. She takes the calls that do not need a person: arrival questions, prices, straightforward bookings, reschedules, credit balances, the same ten questions. Your team gets that time back for the people actually in the building. Complaints, refunds, insurance claims, medical clearance, pauses and groups of seven or more all transfer with a written summary. You decide exactly where that line sits and we build it there.
Effectively all of the ones your clients use — French, Spanish, Portuguese, Mandarin, Cantonese, Japanese, Korean, Farsi, Arabic, Vietnamese, Tagalog, Russian, Ukrainian, Polish, Punjabi, Hindi, Italian and dozens more. She detects it from the first sentence, answers in it, and switches mid-call if the caller does. The language boundary is identical in every one of them. Your transcripts, notes and reports come back in English.
Yes. Month to month after any initial term with simple notice, and you keep your phone number. If she is not booking, you will see it in your weekly report long before you see it on your invoice.
Book a free 30-minute call. We will look at how your bookings actually come in, walk through the language boundary with you, recommend the right plan, and send your proposal within 48 hours. Sign, and we start building Romy for your lounge.
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Romy is built and run by Lumora Intelligence. Voice is where we start. Ask us what else we do.
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