A med spa loses money on unqualified bookings, and loses far more on promises the clinic then has to walk back. Romy does neither. She answers every call, converts the caller's own words into a booked consultation, collects your approved pre-screening as flags for the clinician, protects the room, the device and the numbing time — and never once assesses, reassures, estimates units, or names a product.
of inbound calls go unanswered at the average small business when staff are busy. Your providers are behind treatment-room doors all day.
of clients book with whichever business responds to them first. In aesthetics that first response is worth thousands, not hundreds.
of inbound volume lands after hours, which for a med spa is exactly when people research treatments and work up the nerve to call.
a year for one full-time front desk in Canada. One person, one shift, and one inconsistent answer to every clinical question.
Romy is live on a real line running a full med-spa build. Push her the way a real caller would. Ask how many units you need. Ask if you are a good candidate. Ask her to skip the consultation because you have had it before. Name a product brand. Tell her your wedding is in ten days. Tell her something feels wrong after a filler appointment and watch what she does.
She answers on the first ring, at midnight, on a Sunday, and while every provider is behind a treatment-room door. This is the same build your clinic would get.
No phone needed. Your browser asks for microphone access, then you are straight into a live conversation with the same assistant. The transcript appears as you speak. Try switching language mid-sentence.
Please read before you call. The clinic she answers for — Romy Aesthetics, and every provider, price, opening, device and policy in it — is fictional, and exists only for this showcase. Every booking, deposit, photo link, intake form and message she describes happens inside that conversation and nowhere else: no real calendar, card, chart, phone or inbox is touched. She will tell you exactly that if you ask her directly. Nothing you say to her reaches a real business, and nothing she does reaches a real system. On a client deployment, the identical workflow is wired to the clinic's own booking, payment and messaging systems.
Every other trade can survive a receptionist who improvises. Yours cannot. In a med spa the front desk sits directly on top of your clinical liability, your device utilisation and your consultation funnel — and a generic booking bot fails at all three on the same call. Here is the difference, in her actual words.
This is the single most valuable thing she does. A caller does not ring up asking for a consultation — they ring up asking what something costs, or whether it works. A generic bot answers the question and loses the client. A weak front desk answers it wrongly and books a treatment that should never have been booked. Romy converts it: what the clinic offers, what it runs, and the consultation as the next step — with the concern, the goal, the timeframe, the history and the photos all attached before the visit.
She will not decide a treatment is appropriate, rule anything out, interpret what a caller describes, predict a result, estimate how many units or sessions someone needs, or say a treatment is safe for them. Not when pushed, not when flattered, not when a caller insists their last clinic said it was fine. She does not name a product brand by voice, because that is clinic policy. She does not multiply units by price. She does not look at a photo and offer an opinion. This boundary is not a setting. It is the build.
Somebody rings at 7 PM and says something looks wrong after their filler. Everything else stops. She does not diagnose it, does not reassure, does not say it is probably normal, does not suggest ice or massage or anything at all to do at home, and does not name a single medication — not even if the caller names one first. She asks the two questions she needs, sends it straight to your on-call clinical line with the full summary, and gives the emergency instruction where the signs warrant it.
Your laser platform is the most expensive thing in the building and it runs one treatment at a time, clinic-wide. Numbing occupies your recovery lounge and it has a capacity. Resurfacing needs thirty minutes of numbing before and thirty of turnover after, and the whole block has to finish before closing. Romy verifies every one of those before she offers a single time — licence, room, device exclusivity, lounge capacity, numbing, turnover, closing time — and she tells the caller the arrival time and the treatment time separately, so nobody turns up thirty minutes late for their own numbing.
She collects your approved screening set on the call — recent sun or self-tanner, oral acne medication, anything affecting bleeding, injectables in the area in the last four weeks, dental work coming up, actives on the skin, cold sore history, anything active in the treatment area — and attaches every answer as a flag. She never assesses one, never says a flag disqualifies anyone, never says it does not matter, and never repeats a medication name back. She never asks about pregnancy; if a caller raises it, she books the consultation and notes it, and says nothing else. She is the scribe. Your clinician decides.
The moment a caller mentions a wedding, a shoot, a trip or any date they are working toward, she applies your timing policy before offering anything: no first treatment and no injectable inside two weeks of the event, no resurfacing, microneedling or peel inside four weeks, laser mapped backwards onto its interval. She holds the test-spot rule the same way — forty-eight hours before any first laser, no exceptions — and she will not shorten an interval, even when asked directly. And she delivers all of it as service, not as a refusal.
Ask any AI receptionist vendor for their forbidden-phrase list. Most do not have one, because most were built for restaurants and dentists and then pointed at aesthetics. Here is ours, in full. Every line on the left is a sentence that costs a med spa money, a complaint, or a regulator's attention. Every line on the right is what your Romy says instead, on every call, at every hour, in every language.
Numbing happens before. Turnover happens after. Both occupy a room. Your laser platform runs one treatment at a time across the whole clinic. Every generic booking tool ignores all of it, books the treatment window, and leaves you to discover the collision on the day. Romy verifies licence, room, device exclusivity, recovery-lounge capacity, numbing, turnover and closing time before she offers a single option.
It offers the 2:00 to the next caller. The laser suite is already committed. Somebody finds out at 2:05.
Two hours of the provider, ninety minutes of the laser suite, and thirty minutes of the recovery lounge. Romy consumes all of it, and tells the caller: arrive at one, treatment starts at one-thirty.
Thirty minutes numbing, seventy-five treating, twenty turning over. She will not offer this block on a Friday or Saturday afternoon at all, because the full block does not finish before closing.
Offered on Thursday because Thursday closes at eight. Never offered on any other day, because nothing else runs that late — and she knows that without being reminded.
If your technician is in the laser suite, no other provider can run laser or IPL at that time — even if their own column looks empty. She holds that exclusivity across the whole schedule, every time.
Numbing needs a seat, and there are only so many. Two clients numbing at once is fine; three is a person standing in your hallway. She counts them.
Ten minutes late and the block still fits, she keeps it. Beyond that she reschedules. She will never shorten numbing, treatment, observation or turnover to rescue a schedule, and she never offers a "quick version" of anything.
It is twenty to eight on a Tuesday. A client who had filler last week rings the clinic because something about her cheek does not look right to her, and she is frightened.
Voicemail takes a message that nobody hears until Thursday. A general-purpose booking bot tries to be helpful, which is the worst available outcome. And a front desk three weeks into the job says the thing people say when they do not know what else to say: that it is probably nothing.
Here is the whole call instead.
Now look at what is missing. She offered no opinion on what it might be. She did not say it was probably fine, did not call it a reaction, and did not reach for ice or arnica — she would not name one even if the caller had named it first. She asked two questions and stopped. No booking was taken for the rest of that call, nothing was upsold, and no review request went out afterwards. Your on-call provider got the whole thing in writing before the client had put the phone down.
Booking the consultation is the visible part. The revenue is in everything around it: the package session nobody offered, the released laser slot nobody refilled, the deposit nobody took on a two-hour room booking, the client who never came back after session three, and the missed call nobody followed up. All of it is included, at every price.
No menu tree, no "press one". A caller describes an outcome in their own words — not a service name — and she resolves it into the right next step, the right provider, the right room and a real slot.
This is where package adherence and lifetime value actually come from. She states three things together, every time: sessions remaining, expiry date, and the next approved booking window — and she offers it before the client has to ask.
A hold on every consultation, including the free ones, credited to the visit. A percentage deposit on every long treatment and every booking that ties up a device. Sent by secure link during the call — she never takes a card number by voice, and interrupts if a caller starts reading one out.
When a two-hour laser booking cancels, she works your waitlist — but only offers it to clients whose consultation and test spot are already complete, whose block fits the freed time, and whose provider and device match. Offering it to anyone else just creates a second problem.
Every missed call triggers an immediate text that keeps the caller's context, so they resume where they stopped instead of starting over. For a med spa this matters more than almost anywhere: a missed consultation call is a treatment plan that never starts.
Continuity matters more in aesthetics than in almost any other trade, and she treats it that way. She recalls the usual provider, the treatment, the plan position and the preferences you have approved — and when that provider is away she explains the match rather than silently reassigning.
Corrections, dissolving, complaints, refunds, policy exceptions, parties of five or more, anything she is uncertain about — all go to a person, with a written summary carrying intent, treatment, date, urgency and the single unresolved decision. Nobody makes the client repeat themselves.
Exact price where your catalogue is fixed. "Starts at" where it is not, with what moves it named plainly. And for filler, resurfacing, corrections and full-body laser: quoted after the consultation, because a guess is worse than a wait. She does not discount, waive, bundle, price-match or extend anything.
A secure link texted during the call for every consultation, correction case and package start, with your approved photo guidance. Intake sent the same way. She confirms receipt and tags the file to the provider by name — and never describes, interprets, compares or claims to look at an image.
Shave twelve to twenty-four hours before laser, do not wax for four weeks. No sun or self-tanner for two weeks. Pause retinoids for the stated window. Arrive thirty minutes early for numbing. Sent automatically, from your approved text, with zero front-desk variation — and always pointing to the provider's written sheet first.
Portuguese, Mandarin, Cantonese, Arabic, Vietnamese, Korean, Spanish, French, Farsi, Russian, Punjabi, Tagalog and dozens more. She detects it from the first sentence and switches mid-call when the caller does. Same prices, same policies, same clinical boundary. Your notes and reports come back in English.
She sends a review request only to clients who had a good visit. A caller who reports an unhappy result gets no review request at all — instead she books the appropriate review appointment and creates a private manager follow-up. In a business where one public review moves months of bookings, this is not a small feature.
You know your treatment revenue. You do not know your consultation conversion rate, your device utilisation, or how many high-intent callers you lost last Tuesday — because a missed call leaves no evidence. Romy makes all of it countable, and puts it on one page in plain English every week.
Illustrative figures, to show the shape of the report. Yours contains your real numbers, and it lands long before the invoice for the month after it — so you always see the value before you see the bill.
An injectables-led clinic and a laser-led clinic have almost nothing in common at the phone. Different questions, different gates, different room and device constraints, different intervals. Pick yours and see what she already knows before we start.
If your clients book a provider, a room and a device, and somebody has to answer the phone to make it happen, Romy fits. Not sure where you land? It takes one call to find out.
Someone spends three weeks working up the nerve to ask about filler. They finally call at 8:42 on a Tuesday, because that is when they were scrolling. Every provider is behind a treatment-room door, the front desk went home at six, and the phone rings out. They do not leave a voicemail — nobody does about this — and by Thursday they have consulted somewhere else. Nothing about that appears on any report you have ever read.
Nobody can break sterile field to answer a phone. The one person who can is at lunch, on another line, or gone at six.
"How much is filler?" answered with a number loses the consultation. Answered badly, it books a treatment that should never have been booked.
A well-meaning "you'll be fine" or "that's normal" from a front desk is a promise your clinician now owns, and sometimes a complaint your insurer hears about.
A cancelled two-hour laser booking is a device, a room and a provider earning nothing, and nobody has a free minute to work the waitlist.
Two weeks of sun, an oral acne medication, an injectable somewhere else last month. Discovered at the appointment, the slot is already lost.
Session three of six, then life happens. Nobody calls at the right interval, the sessions expire, and the client remembers it as your fault.
Aesthetic clients research for weeks and then decide in an afternoon. They are not booking with the best injector — they cannot assess that from a website. They are booking with whoever picked up, sounded competent, and got them in front of a provider first.
Swipe the chart →
Directional, not a measured statistic. The shape is the point, and every clinic owner already knows it is true.
Romy picks up, routes the question into a consultation, screens, takes the deposit and attaches the photos. The client never dials anyone else.
Someone spots the missed call between clients and rings back. Sometimes you catch them. Often you get voicemail, because they are on the phone with the next clinic.
They have spoken to two other places. You are now the third quote, and the third quote is a price comparison, not a consultation.
They are consulted, deposited and booked somewhere else. You will never know they called.
Aesthetic enquiry forms are where the highest-intent leads in your business go to die. They sit in an inbox until someone has a free minute, which is never. Romy calls the moment the form lands, while they are still on your site, routes it into a consultation and books it before they open the next tab.
A real enquiry, the way people actually make it. Not a menu, not a form, not "press one for bookings".
"I've got a work event in about six weeks and I hate how tired I look in photos. I've never had anything done."
No interpretation, no suggestion of a treatment, no comment on how anyone looks. First treatment means consultation, so that is what she books — and she applies the event-timing policy to the date before offering anything.
Concern verbatim, goal, timeframe, history, comfort range if volunteered. Your approved screening set collected as flags. Secure photo link texted and tagged. Intake form sent.
Deposit by secure link, cancellation policy in your words, exact prep for that visit, arrival time stated separately where numbing applies, and a full recap before anything is confirmed.
Not a phone tree, and not a separate website chatbot quoting different prices to the same person. One agent, one knowledge base, one clinical boundary, writing into the booking system you already run.
One call. Your catalogue and prices, your providers and their licences, your rooms and devices, your numbing and turnover times, your intervals, and above all your clinical boundaries.
We train Romy on all of it and wire her into your booking system. Nothing for you to configure, no dashboard to learn.
We run your real questions at her — including the ones designed to push her past the boundary. You hear her and sign off before she touches your line.
24/7 monitoring, a weekly report, and improvements included inside your retainer — including every boundary refinement your clinician asks for.
Two numbers. The sliders start at typical figures for injectable clinics, so move them to yours. Aesthetic client value is high enough that most owners are genuinely surprised by this number the first time they see it.
Every call nobody picked up: after hours, while providers are in treatment rooms, during the lunch gap, on the second line.
Not one treatment. A neuromodulator client on a three-to-four month cadence, or one filler client, or one laser package.
Not every missed call is a new client, so move the top slider to the number you actually believe — the maths is only as honest as the inputs. One in four recovered is deliberately conservative. These are your figures, not a claim about results. CAD.
This is the full list, not a teaser. Other vendors charge more for the useful parts, or leave them for you to configure. We build all of it into your Romy and tune it every month, at every price.
Every one of these is included at every price, switched on and tuned for your clinic by us. There is no feature list to shop from and nothing to upgrade into.
Cheaper AI receptionists exist. For a med spa, the third column is the one that should decide it.
| Option | Who sets it up and fixes it | Holds a clinical boundary | Room & device math | Monthly |
|---|---|---|---|---|
| Voicemail | Nobody. It just takes a message | Yes, by saying nothing at all | No | $0, and the client is gone |
| Another front-desk hire | You hire, train and cover them | Only as well as you trained them, on their best day | Manually, if they remember | $2,900–$3,750 |
| Human answering service | Them, from a generic script | No — and they will improvise | No | $235–$1,275+ |
| Self-serve AI receptionist app | You do. Scripts, integrations, fixes | Only what you wrote into it yourself | Treatment window only | $150–$400, plus your evenings |
| The AI inside your booking software | You do, and only if you stay on that platform | Generic to their whole customer base | Platform-dependent | Bundled or add-on |
| Romy for Med Spas, by Lumora | We do. All of it, every month | Built as the core of the product | Numbing, turnover, device exclusivity | From $500 |
Swipe the table →
Market ranges in CAD, from Lumora's competitive analysis, August 2026.
You did. They are real and some are decent. Before you put one on a med spa line, understand what the price difference actually is, because it is not the AI.
Software, and a login. You write the greeting. You type in every treatment, every price, every duration. You write the clinical boundary yourself, from scratch, and you find out whether it holds when a real caller pushes it at 8 PM. When it tells someone they would be a great candidate, you go hunting for the setting that did it.
One call, then we build her. Your catalogue, your rooms and devices, your numbing and turnover, your intervals, your escalation path, and a boundary written for aesthetics before we ever meet you. We test her against the questions designed to break her, and your clinician signs off before she answers a single call.
In most trades the cheap option is a fair trade-off. In yours, the failure mode is not a mis-booked appointment — it is a promise on a recorded line about a medical-aesthetic treatment. If you are going to put AI on this phone, the boundary is the product. Everything else is scheduling.
You are not choosing between two AI receptionists. You are choosing between software you have to run and a front desk we run for you.
Every other AI receptionist hands you a login and wishes you luck. We build Romy for your clinic, launch her, watch her, and improve her every month. You never configure anything. Here is exactly what we commit to, in writing, before you spend anything.
We test her against your real client questions — including the ones specifically designed to push her past the clinical boundary — and you and your clinical lead sit on that call. She does not touch your phone line until you have heard her voice, read her script and approved both. If the boundary is not exactly where your clinician wants it, she does not go live.
You do not pay a retainer through the build. The clock starts on go-live. After any initial term it is month to month with simple notice, you keep your phone number, and you see the weekly report of consultations booked and conversion long before you see the invoice for the month after it. If she is not earning her keep, you will know from your own numbers first.
New device. New provider. A price change. A policy your clinician wants tightened after one call she did not love. A phrase you never want her to use again. You send us a text and we change her — boundary refinements included, at no extra cost, because that is the part that actually matters here. No configuration screens, no ticket queue, no change fees, no waiting for a release.
We would rather you tested her than read a quote you cannot verify. The number at the top of this page is live. Call it, push her past the line on purpose, and judge us on what she does.
Think of it the way a clinic thinks about managed IT. Nobody hires a person to run their phone and email systems; they pay a company to just handle it. Same idea. The AI is the cheap part, and anyone can rent a voice. What you are paying for is the build we do for your specific clinic, the aesthetics knowledge we already have so you are not teaching us your own trade, the boundary we have written and pressure-tested before you arrive, and the people who stay on it after launch instead of pointing you at a help centre.
Your catalogue and prices, your providers and their licences, your rooms and devices, your numbing and turnover times, your intervals, your deposit and cancellation policy, and your escalation path.
What she may say, what she must never say, what routes to your medical director, and what ends the call and goes to your on-call line. This is the part we spend the most time on.
We connect your booking system, map every service, provider, room and device, and prove a booking she makes lands exactly where it should. You never touch an API key.
We run adversarial calls at her: insistent, flattering, upset, in a hurry, convinced another clinic said yes. Anything that gets through gets fixed before she goes live.
24/7 monitoring. If she stops answering at 2 AM on a Saturday, that is our problem to catch and fix, not yours to discover on Monday morning.
New device, new provider, a price change, a phrase your clinician wants removed. You send a message and we update her. No ticket queue, no change fee, no dashboard.
Calls answered, consultations booked, consultation-to-treatment conversion, device utilisation, package adherence, escalations, and what clients asked for that you do not offer.
We read what she was actually asked, find where she was clumsy or too cautious, and improve her. She is better in month six than she was on the day she launched.
A front desk hire costs $35,000 a year, works one shift, speaks one language, and improvises under pressure.
Romy costs a fraction of that, works every hour you are open and every hour you are not, and holds the same line on call four hundred as on call one.
You trained for the clinical work. Somewhere along the way you became the receptionist, the scheduler, the person answering price questions at 10 PM, and the only one who can be trusted to say the right thing when a client asks whether something is normal. That is not a business. That is a job you built for yourself and cannot leave.
Romy takes the part that never needed you, and takes it without ever putting a word in your clinician's mouth. The phone stops interrupting the treatment room. Sunday stops being admin. Every consultation arrives screened, photographed and prepared. And the callers you were quietly losing every week start showing up in the calendar instead.
You built your expertise in aesthetics. That is your specialty. It is not your job to also become an AI expert. That part is ours.
Every plan includes the build, the clinical boundary work with your clinician, the integration, the monitoring, the weekly reporting and unlimited changes within your setup. Plans differ by call volume, how many systems we connect and how much of our time you need — never by features. Month to month after any initial term, and you keep your number.
Extra minutes $0.50 · minutes reset monthly · pay annually and save 10% · month to month after any initial term, and you keep your number.
There is no cheaper tier. A managed front desk on a medical-aesthetic line costs what it costs, and doing it badly is considerably worse than not doing it at all.
No, and the design is built around that rather than bolted onto it. She will not decide a treatment is appropriate, rule anything out, interpret what a caller describes, predict a result, estimate units or sessions, say a treatment is safe for someone, name a medication or a product brand, or comment on how anyone looks. When a caller pushes — and they do — she says so plainly and books the consultation. Your clinician writes and approves that boundary before she goes live, and any refinement afterwards is a text message to us at no cost. The best way to satisfy yourself is to call the number at the top of this page and spend two minutes trying to get her to cross it.
Everything else stops. She asks two questions — when the treatment was, and what they are noticing now — then escalates immediately to your on-call clinical line with a full written summary and tells the caller someone will ring them back on that number. She does not say what it might be, does not say it is probably normal, does not call it a reaction, and does not suggest anything at all to do at home. For breathing difficulty, facial or throat swelling, chest pain, fainting or any vision change she gives the 911 instruction and nothing else. No booking, no upsell, and no review request after a call like that.
Call the number at the top of this page and judge for yourself. Romy uses premium natural voices under 800ms with barge-in, so clients can interrupt and talk over her the way they would with a person. You choose and approve her voice, her greeting and her script before she ever touches your line.
She is built for med spas specifically. She knows a first treatment always needs a consultation, that filler and resurfacing need one even for a returning client, that a test spot has to be at least forty-eight hours before a first laser, that numbing occupies a room and a person, that your laser platform runs one treatment at a time clinic-wide, that neuromodulator maintenance runs three to four months and a laser body interval runs six to eight weeks, and that corrections and dissolving go to your medical director and nowhere else. That knowledge is ours before we start — it is not something we ask you to type into a form.
Prices, within your rules. Exact where your catalogue is fixed. "Starts at" where it is not, with what moves it named plainly. For filler, resurfacing, corrections and full-body laser she says the number comes after the consultation, because a guess is worse than a wait. And for per-unit treatments she states the per-unit price and your approved typical range, then stops — she never multiplies units by price and never estimates how many units someone needs.
Before she offers any time she verifies the provider's licence for that service, the treatment room, device exclusivity across the whole clinic, recovery-lounge capacity for numbing, the numbing time itself, the post-treatment turnover, and whether the entire block finishes before closing. Where numbing applies she gives the caller the arrival time and the treatment start time as two separate times, and puts both on the confirmation. She will not shorten numbing, treatment, observation or turnover to rescue a schedule, ever — a late arrival gets rescheduled instead.
Yes, and it is one of the first things owners notice. The moment a caller mentions any date they are working toward, she applies your timing policy before offering anything: no first treatment and no injectable inside two weeks, no resurfacing, microneedling or peel inside four, laser mapped backwards onto its interval. She delivers it as service rather than as a refusal, usually by booking your low-downtime option close to the event and the consultation now.
Square Appointments is what we are live on today. She reads real availability by service and by provider, then writes the booking during the call. If you run a clinic-specific platform, tell us which one and we will confirm what is possible before we promise you anything — and where an integration exists, we build it at the same price, with no integration surcharge. Some platforms are open and some are closed, and we would rather tell you the truth up front than sell you something and hand you a message-taker.
As little as 5 business days once we have your catalogue, prices and access, though med spa builds usually run a little longer than other trades because the boundary work is worth doing properly. A single-location clinic is typically 7 to 12 days, and a group 2 to 4 weeks. Billing starts on the day she goes live, not the day you sign.
We collect only what a booking needs, disclose AI use and call recording, store credentials securely, and never sell your data. You own it. She refuses card numbers, health-card numbers, medication lists and diagnoses by voice and redirects them to the secure intake form. Clinics holding personal health information carry obligations beyond general privacy law, so we scope that explicitly on the call before anything is built — we would rather tell you exactly what is and is not in scope than imply a certification we do not hold.
No, and in a clinic we would argue against it. She takes the calls that do not need a person: hours, price ranges, straightforward consultation bookings, reschedules, package questions and the same ten questions. Your team gets that time back for clients in the building. Corrections, complaints, complex plans and anything off-script transfer with a written summary. You decide exactly where that line sits and we build it there.
Effectively all of the ones your clients use — Portuguese, Mandarin, Cantonese, Arabic, Vietnamese, Korean, Spanish, French, Farsi, Russian, Ukrainian, Polish, Punjabi, Hindi, Tagalog, Italian and dozens more. She detects the language from the first sentence, answers in it, and switches mid-call if the caller does. The clinical boundary is identical in every language. Your transcripts, notes and reports always come back in English.
Because you never have to use this one. Most tools hand an owner a login and leave them to configure it, which is exactly why they end up unused — and in your trade, an unconfigured clinical boundary is not a wasted subscription, it is a liability. There is nothing here for you to set up, learn or maintain. We do the build and we do the changes. If you ever find yourself opening a dashboard, we have failed at our job.
Yes. Month to month after any initial term with simple notice, and you keep your phone number. If she is not booking consultations, you will see it in your weekly report long before you see it on your invoice.

Book a free 30-minute call. We will look at how your consultations actually come in, walk through the clinical boundary with you, recommend the right plan, and send your proposal within 48 hours. Sign, and we start building Romy for your clinic.
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Romy is built and run by Lumora Intelligence. Voice is where we start. Ask us what else we do.